Inbound Marketing Specialist
North Haven, CT North Haven, CT Full-time Full-time $55,000 - $60,000 a year $55,000 - $60,000 a year The inbound marketing specialist is responsible for the execution of the marketing strategy of Spot OnNetworks.
They are a data driven marketer with the ability to drive and execute a marketing strategy independently.
The inbound marketing specialist will be instrumental in building general brand awareness and supporting the sales team with inbound marketing.
Responsibilities:
Trade Shows o Manage and execute all trade shows for the company.
Responsibilities include pre-event coordination, registration, booth vendor management, on-site management, trade show attendance reporting, and follow up.
Content Creation o Create, implement, and manage a content schedule to distribute through various channels including, but not limited to:
Social media Email marketing Monthly newsletters Website Press Releases White Papers Sales Collateral as needed o Strong competency in digital creator tools such as PowerPoint, Photoshop, Adobe, Figma, or other tools o Strong writing skills Vendor Collaboration o Work with external vendors on co-marketing opportunities including trade shows, events, and other digital strategies.
o Ability to work with third party marketing agencies as required on a project basis.
Website o Manage and maintain WordPress based website.
o Familiarity with SEO (Search Engine Optimization) optimization and Google Ads.
Marketing Data Management o Manage, segment, and analyze lead data through various marketing channels to track and report on performance and ROI/ROIC.
o Prior familiarity with CRMsystems - Salesforce, HubSpot, Zoho, etc.
- and marketing automation platforms are a plus.
What we are looking for Ability to multi-task and handle multiple projects at once A marketing generalist who can execute across various marketing requirements A strong bias for action Ability to work with senior leadership to execute pre-determined strategy and influence the marketing strategy/budget moving forward.
Ability to effectively communicate technical features of our value proposition based on each market segment we service Requirements 2
years in a marketing role with either a B2B technology company or agency A higher education degree is preferred, but not required Effective time management skills and masterful attention to details A positive attitude and collaborative mindset Up to 10% travel for trade shows and company events Job Type:
Full-time Pay:
$55,000.
00 - $60,000.
00 per year
Benefits:
401(k) Dental insurance Flexible schedule Health insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Ability to commute/relocate:
North Haven, CT 06473:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Marketing:
1 year (Preferred) Work Location:
Hybrid remote in North Haven, CT 06473.
Estimated Salary: $20 to $28 per hour based on qualifications.
They are a data driven marketer with the ability to drive and execute a marketing strategy independently.
The inbound marketing specialist will be instrumental in building general brand awareness and supporting the sales team with inbound marketing.
Responsibilities:
Trade Shows o Manage and execute all trade shows for the company.
Responsibilities include pre-event coordination, registration, booth vendor management, on-site management, trade show attendance reporting, and follow up.
Content Creation o Create, implement, and manage a content schedule to distribute through various channels including, but not limited to:
Social media Email marketing Monthly newsletters Website Press Releases White Papers Sales Collateral as needed o Strong competency in digital creator tools such as PowerPoint, Photoshop, Adobe, Figma, or other tools o Strong writing skills Vendor Collaboration o Work with external vendors on co-marketing opportunities including trade shows, events, and other digital strategies.
o Ability to work with third party marketing agencies as required on a project basis.
Website o Manage and maintain WordPress based website.
o Familiarity with SEO (Search Engine Optimization) optimization and Google Ads.
Marketing Data Management o Manage, segment, and analyze lead data through various marketing channels to track and report on performance and ROI/ROIC.
o Prior familiarity with CRMsystems - Salesforce, HubSpot, Zoho, etc.
- and marketing automation platforms are a plus.
What we are looking for Ability to multi-task and handle multiple projects at once A marketing generalist who can execute across various marketing requirements A strong bias for action Ability to work with senior leadership to execute pre-determined strategy and influence the marketing strategy/budget moving forward.
Ability to effectively communicate technical features of our value proposition based on each market segment we service Requirements 2
years in a marketing role with either a B2B technology company or agency A higher education degree is preferred, but not required Effective time management skills and masterful attention to details A positive attitude and collaborative mindset Up to 10% travel for trade shows and company events Job Type:
Full-time Pay:
$55,000.
00 - $60,000.
00 per year
Benefits:
401(k) Dental insurance Flexible schedule Health insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Ability to commute/relocate:
North Haven, CT 06473:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Marketing:
1 year (Preferred) Work Location:
Hybrid remote in North Haven, CT 06473.
Estimated Salary: $20 to $28 per hour based on qualifications.
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